I’m a fan of William McDonough’s, but the video below struck me as a more than a little greenwashy. I guess it’s better than nothing to have a Nestle exec talking about his desire to use more recycled materials in plastic bottles. Still, the video is pretty short on commitments. Are they going fully cradle-to-cradle? Doesn’t sound like it.

Also, as any beachgoer knows, plastic bottles have a way of making their way into the wild. How does cradle-to-cradle even address that problem?